I digged into my research analysing the market's place that the company wanted to place itself without losing it's heritage.👷‍♀️ I was looking for references that could transmit universal connotations of safety guidance, minimalism, innovation, neutrality, and modernity. So the smallest part of a chemical element came up to me: the atom symbol!🤩 - Also the fundamental unit of matter. But not ANY atom symbol could express all values nurtured by the company; we needed every shape to have meaning and purpose. So I designed it myself with three main creative guidelines: (1) The company's identity as a Brazilian industry, (2) immediate visual connection to the world of chemistry, and (3) a shape that harmonized all the ideas and connected to the company's name.🤯